Are you seeing what we’re seeing?
Zero waste is trending - keep cups are in, taking your glass jars to refilleries is on the rise, plastic bags, straws and bottles are o-u-t and composting is cool.
Much like ‘sustainable’ - zero waste is fast becoming a buzzword.
While, truthfully, much of the buzz is a bit of a trendy greenwash - the zero waste movement is one we should be taking notice of.
Why should we care?
Well, let’s backtrack first.
Before the use of single use plastic and materials exploded, reuse and repair was far more normal. Items were made to last, people were far more aware of buying only what they needed and items were repaired. In more recent years however, the speed in which we live our lives has only increased and accessibility to the convenience of single use resources has grown. This growth has, unfortunately, only led to the exponential growth of global waste production.
So what does zero waste actually mean?
Zero waste: The conservation of all resources by means of responsible production, consumption, reuse, and recovery of products, packaging, and materials without burning and with no discharges to land, water, or air that threaten the environment or human health. (Zero Waste International Alliance 2018)
The modern zero waste movement we are seeing now is thought to have originated off of Daniel Knapp’s idea of Total Recycling in the 1980s. During this time however, and as is still at times seen in society today, the movement was stereotyped as being for ‘hippies and tree huggers’ and was not widely accepted by society. It has not been until more recent times that the direness of our global waste problem is becoming alarmingly more evident as, despite the efforts of environmentalists, our use of plastics and other single use materials has only increased.
Zero waste is about lessening our impact on the environment, with a focus on the ‘waste hierarchy’ (pictured).